Philip Kingsley

Philip Kingsley is a trichologist. Trichology is considered to be associated with problem hair.

The task was to reposition the brand as associated with healthy hair rather than problem hair, and in a more contemporary, less overtly scientific way.

We came up with the notion of ‘fitness training for your hair’: keeping your hair in the best of health, not solving problems.

The work impacted on positioning, proposition, identity, packaging, website and POS.

(Click on an image to enlarge.)

The Haymarket Hotel. Scene of the relaunch event: