Ramsar

Ramsar is one of the most established global inter-governmental organisations, whose purpose is to conserve wetlands throughout the world, working with partners such as The United Nations and World Wildlife Fund for Nature.

As the organisation is present in 169 countries, managing how the brand is presented in marketing materials represents a significant challenge for a small team based in Switzerland.

So we were tasked with producing a set of brand guidelines that could accommodate a wide range of needs and differing skills levels.

Seven pages from the brand guidelines: