The Technique blog

What’s on our mind at the moment. Sometimes serious, sometimes not. But usually work related, however loosely.

Breitling drags us back to the future

Now we generally like to think of ourselves as being in the ‘celebrating great advertising’ business but every once in a while you have to make exceptions. And unfortunately Breitling’s latest creative offering is one of those: Picture the scene if you will. Team...

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How we wish more advertisers would recognise the truth of….

….this Economist article entitled 'Nothing More Than Feelings'  about the seminal book ‘Thinking, Fast and Slow’ (Click here to view the article.) Just in case you’re not familiar with the ad referred to in the article, it’s here: You can buy 'Thinking, Fast and Slow'...

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The World Cup again: Not so mixed messages

Adidas and Nike have always shared territories by using a roster of stars to say nothing much in particular (apart from something about aspiration), but here they seem to be stamping on each other’s boots like never before: We don’t think much of either of them...

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James at the London Marathon, 2015

As you know, James ran the London Marathon on Sunday. What? You didn’t know he ran the marathon? Where have you been for the last nine months? We wish you’d told us. We’d have joined you there. He finished in 4 hours 13 minutes in his first (and please God, let it be...

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Tom Cruise at the Weekend

We were amongst friends this morning, discussing our respective weekends. Some of us had been watching the Ryder Cup, some had been to see Chelsea play, some had been to a heritage property with their family. Then we asked another of our party what they had done? "I...

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Cars and Girls

"But look at us now, quit driving, some things hurt more much more than cars and girls." Wise words from the sagely Paddy McAloon. Well there was nothing painful about our recent shoot for ENO’s forthcoming production of Carmen but we couldn’t miss a golden...

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And so what do you do?

We bumped into a friend of ours who owns a specialist digital agency today. He had been at a digital marketing awards dinner last night. As is always the case at digital events there were lots of junior, inexperienced people there. He had been impressed by one of the...

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Good Marketing needn’t be complicated

There is a road in Chiswick, West London, called Devonshire Road. It is one of two roads in Chiswick particularly known for it's premium independent shops, restaurants, cafes and bars, and for its sense of community. It is the location of the celebrated Michelin...

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A girl called Aimee and a florist called Birch

Aimee lives in San Francisco. She hasn’t been well and so we decided to send her some flowers. We have always thought the best florist in San Francisco is Birch. It’s a very elegant place. Their clients include: Vanity Fair Chanel Hermes Christies Isaac Mizrahi...

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They asked for a poster and we gave them a TV ad!

That’s not strictly true actually. The story goes like this: You may know that we have worked with the ENO. We recently produced this ad for them to announce Terry Gilliam’s production of Benvenuto Cellini. Yes, that’s Terry Gilliam of Monty Python fame. The imagery...

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World Cup advertising. Good…and not so good?

The World Cup has been a very low key event so far, and what little advertising has been based on it, has been pretty poor. Here’s an exception. A well observed idea, immaculatedly executed. And not even a mention of the World Cup by name. Part of a good campaign, of...

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Hard at work

James and Rob at a client’s offices on Friday. They appear to be asleep. That’s good: they can’t say anything silly. (No, Rob’s not a dwarf….although he did spend the night with one recently. We’re not sure if his wife knows.)

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A Christmas present for James

My Christmas was disappointingly disrupted, but it was improved no end when I got back to work yesterday. James had received this book as a Christmas present from another agency we work with. He says it was because he was asked to contribute to it. We’re not so sure....

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We’re glad that wasn’t us!

We were asked to participate in a brainstorm by an alcoholic drinks company. It was being run by a specialist NPD agency who we like. We said “Yes”. As it was a drinks company the brainstorm was to take place in the private room of a pub, on the Thames (above). It was...

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We need a new language

We’re writing up some workshop notes. Across the room are a management consultant and her client. The consultant is saying that she wants to get the client to find alternative vocabulary to business speak. We agree that’s a good idea. We’ve written about it ourselves...

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“Reaching out”

The Marketing world, like many others, has always had it’s fair share of technical terms: ‘proposition’, ‘positioning’, ‘target audience’ and so on. But in the last couple of years the use of technical terms has been added to by the ever increasing use of vocabulary...

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