World Child Cancer

World Child Cancer is a growing, global charity with limited marketing experience, that provides cancer treatment and care for children around the world.

Our task was to raise awareness of the imbalance in cancer survival rates between the developing countries and the rest of the world.

So we developed this simple thought – “Let’s help even the odds”.

It formed the basis for a marketing campaign that spanned social media to television and has already attracted industry acclaim.


What AdWeek had to say:

‘Let’s even the odds” on the homepage for the World Child Cancer website:

Let’s even the odds on Twitter:

‘Let’s even the odds’ hand writing awareness building and engagement promotion: